NBC Sports Group is a division of

NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...

that is responsible for

NBC Sports NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its d ...

' media properties, encompassing the NBC television network's sports division as well as day-to-day operation of the company's sports-oriented cable networks and other properties such as

NBC Sports Radio NBC Sports Radio was a sports radio network that debuted on September 4, 2012. The network content was produced by the NBC Sports Group division of NBCUniversal and distributed by Westwood One, which is the corporate successor to the remains of ...

Group history

The unit has its origins in Comcast Sports Group, a division which oversaw Comcast's

Golf Channel Golf Channel (also verbally referred to as simply Golf) is an American sports television television network, network owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. Founded in Birmingham, Alabama, it is currently ...

and Versus cable networks, as well as the

regional sports network In the United States and Canada, a regional sports network (RSN) is a cable television channel (many of which are also distributed on direct broadcast satellite services) that presents sports programming to a local market or geographical region. ...

chain

Comcast SportsNet NBC Sports Regional Networks is the collective name for a group of regional sports networks in the United States that are primarily owned and operated by the NBCUniversal division of the cable television company Comcast. The networks were origin ...

. In February 2011, Comcast completed its acquisition of a majority stake in

NBC Universal The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...

. Following the acquisition, plans were unveiled for the three networks to be subsumed by the

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

network's existing division

, under the title NBC Sports Group, with Dick Ebersol as chairman. Mark Lazarus, formerly the head of Turner Entertainment Group, was named president of NBC Sports Cable Group. Comcast Sports Group president Jon Litner assumed the role of president of Comcast SportsNet and Versus, while former NBC Sports executive vice president Mike McCarley was named president of Golf Channel. John Miller was named executive vice president of NBC Sports and Versus. In May 2011, Lazarus took over for Ebersol as chairman of the group. In June 2011, NBC Sports Group purchased back the Alli Sports share held by MTV Networks Music Group in June 2011 and previously sold by NBC Sports to them in 2008. On January 1, 2012, Versus was renamed

NBC Sports Network NBCSN was an American sports television channel owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated to programming prim ...

. On December 9, 2012, Yahoo and the NBC Sports Group announced a content and promotional deal combining Yahoo Sports’ original reporting expertise, coverage of big events, Rivals’ college content and popular fantasy sports products with NBC Sports Group's growing digital assets, and significant television promotion and integration. On March 18, 2013, nearly all of the operations for NBC Sports and NBCSN began to be based out of a purpose-built facility in

Stamford, Connecticut Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2020 ...

. The move was made mainly to take advantage of

tax credit A tax credit is a tax incentive which allows certain taxpayers to subtract the amount of the credit they have accrued from the total they owe the state. It may also be a credit granted in recognition of taxes already paid or a form of state "dis ...

s given by the state of

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

, which NBC has taken advantage of previously with the daytime talk shows of its sister broadcast syndication division.

Telemundo Deportes Telemundo Deportes is the programming division of NBC Sports Group, owned by NBCUniversal, that is responsible for the production of sports events and magazine programs that air on NBCUniversal's Spanish language television networks Telemundo an ...

, a dedicated Hispanic sports production unit, was also announced by Joe Uva, Chairman of NBCUniversal Hispanic Group, and chairman Mark Lazarus at May 2015

Upfronts In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow ...

. Telemundo Deportes was also in process of moving to the NBC Sports Group facility in Stamford. NBC Sports Group formed NBC Sports Films in 2015 for long form sports documentaries for the sports group's platforms. The first film was ''Center of Attention: The Unreal Life of Derek Sanderson'' which was broadcast on NBC Sports Network June 8 after the Stanley Cup Final Game 3. On October 22, 2015, it was announced that

Universal Sports Network Universal Sports was an American sports-oriented digital cable and satellite television network. It was owned as a joint venture between InterMedia Partners (which owned a controlling 92% interest) and NBCUniversal (which owned the remaining 8%). ...

would close down on November 16, 2015, and that NBC Sports would inherit the network's portfolio of sports rights for its own networks and channels. The Group launched two channels just for the 2016 Olympic games, NBC Olympic Basketball and NBC Olympic Soccer. In May 2016, NBC Sports Group broke out its streaming technology unit into an entity known as Playmaker Media, to serve other NBCUniversal properties as well as third-party clients (thus competing with

BAMTech Disney Streaming (formerly known as BAMTech Media from 2015 to 2018, and Disney Streaming Services from 2018 to 2021) is a technology subsidiary of The Walt Disney Company located in Manhattan, New York City. It was established in 2015 as a spin ...

). In June 2016, NBC Sports Group launched

NBC Sports Gold NBC Sports Gold was a suite of over-the-top subscription streaming television services operated by NBC Sports Group; the individual services (referred to as "passes") featured coverage of sports properties from NBC Sports, often as companions and ...

, an over-the-top streaming service containing subscription-based packages focused on different sports. In July 2016, NBC Sports Group acquired Sport Ngin, a Minneapolis-based provider of digital services for youth and amateur sports organizations. The unit was renamed SportsEngine. The group purchased the All-American Bowl high school all star game in February 2019. In February 2020, it was reported that Golf Channel would re-locate its operations from Orlando to Stamford over the next 12 to 18 months. In January 2021, it was announced that NBCSN will cease operations by the end of the year, and that its programming was slated to be moved to

USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...

and

Peacock Peafowl is a common name for three bird species in the genera ''Pavo (genus), Pavo'' and ''Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female pea ...

. In August 2021, it was announced that NBC Sports' technology and digital operations would be re-aligned under the new division NBC Sports Next.

Units

Broadcasting

NBC Sports on USA Network NBC Sports on USA Network is the de facto branding used for NBC Sports produced sporting events on USA Network. Since 2022, USA Network has been the de facto cable home of NBC Sports, following the closure of NBCSN. From 2008 to 2021, NBC Sport ...

** NBC Sports on CNBC *

NBC Sports Regional Networks NBC Sports Regional Networks is the collective name for a group of regional sports networks in the United States that are primarily owned and operated by the NBCUniversal division of the cable television company Comcast. The networks were origina ...

Olympic Channel Olympic Channel is an over-the-top Internet television service operated by the International Olympic Committee (IOC). It was launched on August 21, 2016, alongside the closing of the 2016 Summer Olympics. The service aims to maintain year-round ...

Digital

*Playmaker Media *NBC Sports Next ** Betting, Gaming & Emerging Media ***NBC Sports Audio *** NBC Sports Edge **Golf ***

GolfNow GolfNow is an online booking service for tee times at golf courses. Originally established in 2001 by Cypress Golf Solutions in Scottsdale, Arizona, USA, it was acquired by Comcast via its Golf Channel unit in March 2008. Since Comcast's purchase ...

***GolfPass ***EZLinks **Youth and Recreation *** SportsEngine ***GoMotion ***TeamUnify ***TourneyMachine

NBC Sports Ventures

* Alli Sports (Alli, Alliance of Action Sports, LLC): Reebok Spartan Race, Lucas Oil Pro Motocross, Red Bull Signature Series

Minor holdings

MLB Network The MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with Warner Bros. Discovery through its sports unit, Comcast's NBC Sports Group, Charter Communications, and Cox C ...

^(5.44%) * NHL Network^(15.6%)

Former properties

* NBCSN

References

External links

*
allisports.com

playmaker.media

sportsengine.com
{{Presidents of NBC Sports NBC Sports 2011 establishments in the United States Mass media companies established in 2011 Companies based in Stamford, Connecticut Premier Lacrosse League partnerships